![]() Liverpool FC is probably the most notable exception. The overwhelming majority reside in the two or three largest cities in their respective nations. Think of those clubs that have achieved that status. But it’s far easier to attain one in a globally known city. There’s one final consideration for MLS that other North American needn’t make, which involves building brands to rival famous clubs elsewhere around the world.Īny club can desire a global presence. Vela and Chicharito are also enormous names in the large Spanish Language media. His signing helped the league achieve some of its yearly social media targets within days of the transaction becoming official. Ibrahimovic - larger than life in stature and personality - was a natural on the Hollywood talk-show circuit. The teams in Los Angeles have had some success, especially with the Galaxy’s signing of of Zlatan Ibrahimovic for two seasons. Then it actually possible over years and decades for the FC Cincinnati’s and Nashville SC’s of the world to achieve national followings in the manner of the NFL’s Steelers, Bills and Packers, among others. ![]() Becoming more relevant where people control the microphones is a way to become more relevant everywhere. The second is that organizations with a national media reach remain concentrated in these cities - particularly New York, Los Angeles and to a lesser extent Washington. So it’s obvious where the untapped commercial potential is. ![]() The average combined attendance for the two New York teams this season is less than 60% of the average home attendance in Atlanta, a market with 30% of the population. You can have a broadcast following anywhere in the country, but even if you’re really popular in Iowa, those fans probably aren’t traveling to many home games in Texas.Ī look at attendance relative to market size really drives this home. The first is there’s simply more growth potential for gameday commerce in larger cities. That makes gaining a larger presence in larger markets more important for two reasons. In other words, things like ticket and jersey sales. The NFL, for example, has thrived despite some of its most popular franchises being located in Pittsburgh, Green Bay and Buffalo.īut one reason the pandemic impacted MLS clubs so acutely is that the majority of their revenues come from in-person gameday experience. ![]() And having a presence in big markets isn’t everything. There is much better news in second-tier markets like Atlanta, Seattle, Miami, and the Twin Cities. ![]()
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